The sparkle emoji, is represented as ✨. It is often used to convey a sense of magic, excitement, or something special.
In the context of design, it can suggest innovation, newness, and a positive impact. When used in UI design, it adds a playful element.
I've noticed many AI tools use the sparkle emoji (✨) to convey the idea of something being enhanced, smart, or magical, suggesting the transformative power of AI.
This choice is popular. The sparkle emoji is simple, universally understood, and adds a touch of charm and excitement to the branding of AI tools. It also helps in making the technology feel more approachable and user-friendly.
Sparkle icon. Drawn in Adobe Illustrator.